Social Blade (sometimes spelled SocialBlade) is an American

social media analytics Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly ...

website. Social Blade most notably tracks the

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

platform, but also has analytical information regarding

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, Trovo,

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, Mixer,

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, and StoryFire. Social Blade functions as a third-party API, providing its users with aggregated data from these various social media platforms. Jason Urgo is the CEO of Social Blade.

History

Jason Urgo, the CEO of Social Blade, launched the website in February 2008, to track statistics for the website

Digg Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launch ...

. In 2010, the website switched to track YouTube statistics. In October 2012, Social Blade became an LLC. In 2014, Social Blade launched consulting and channel management services. On October 24, 2018, Social Blade started a popular live stream to show the subscriber difference between T-Series and

PewDiePie Felix Arvid Ulf Kjellberg ( , ; born 24 October 1989), better known as PewDiePie ( ), is a Swedes, Swedish YouTuber known for his Let's Play videos and comedic formatted videos and shows. Kjellberg's popularity on YouTube and extensive media co ...

in an online competition. In April 2019, the stream regularly had 900 viewers and led to a large increase of Social Blade's subscriber count. To accompany the attention in April 2019, Social Blade pulled an

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joke where they allowed users to change the subscriber counts and ranks to ridiculously high numbers.

Data collection and other functions

On its Frequently Asked Questions (FAQ) page, Social Blade wrote that "in order to best scale our tracking to meet the needs of millions that use Social Blade, we pull data from YouTube's public API. This means that we're getting the same information you see on public YouTube channel pages, we just work to examine that data across multiple days and aggregate it into a display format that is useful to you." Social Blade is a website that contains subscriber predictions. Social Blade also provides real-time subscriber count updates. Social Blade has also been noted to work with content creators and YouTube

multi-channel network A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...

s (MCNs) to help creators get partnered.

Recognition

Social media platforms

An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity." Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the YouTube API. We rely on it for accuracy." Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade.

Media outlets

''HuffPost'' wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge. Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs ost per thousand viewsvary SO much. They can be anywhere from $0.25 to $4.00 on average." Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels.

References

{{reflist 2008 establishments in North Carolina American companies established in 2008 Analytics companies Companies based in Raleigh, North Carolina Google Chrome extensions Online companies of the United States Internet properties established in 2008 Websites about digital media